June 17, 2021

Client Snapshot

  • El Toro

    Louisville, Kentucky

  • Employment

    13th Fastest Growing Tech Company in North America

  • Project Type


  • Project Objective

    Incentive Activation & Benefit Realization


El Toro

El Toro, a Lousville based firm, offers a range of online marketing services, including advanced analytics, mobile location marketing and IP targeting. Through their patented tools, El Toro provides a unique series of technologies allowing customers to directly market to their target customers through various methods including digital advertising, connected TV, and direct mail. The company also offers ad-tech for political advertising in the U.S. and abroad. El Toro has been ranked the 13th fastest growing technology company in North America on Deloitte’s “Fast 500”.

El Toro’s fast paced business growth, along with their transition into a new space and rapid scaling of new hires, created a specific need for an outside consultant to help the company realize value from an existing incentive deal. McGuire Sponsel worked with El Toro to complete the necessary compliance work to activate the incentive package and pull up to $750,000/year back into the company In addition to the compliance work, McGuire Sponsel advised El Toro on the appropriate tax mechanism – payroll wage withholding – to realize the value of the incentive package.

  • $7,500,000

    KBI Tax Credit

  • 400

    New Jobs

State and Local Incentives

KBI Tax Credit $7,500,000
Total Incentives $