Host TJ Sponsel is joined by Kelsey Brewer, the Chief Marketing Officer at McGuire Sponsel, for a deep dive into the evolution of marketing within the CPA industry.
Hosts TJ Sponsel and Justin Gephart delve into the evolving world of the manufacturing sector post-COVID-19, exploring supply chain shifts, workforce challenges, and automation.
Guest host Jerry Hammel, CPA, and Justin Gephart dive into the evolving world of data management in CPA and consulting firms.
Host TJ Sponsel and guest Jeremy Clopton from Upstream Academy discuss the importance of leadership development in CPA firms.
In his latest piece in Forbes, Dave McGuire explores how the “Big Beautiful Bill” impacts CPAs and their clients, with updates to bonus depreciation, Section 179, and R&D expensing strategies.
As the industry adapts to sweeping changes under the “Big Beautiful Bill,” we’re here to help you stay informed and prepared.
With the “Big Beautiful Bill” now enacted into law, sweeping tax changes are officially underway—impacting provisions critical to year-end planning, entity strategy, and client advisory services. CPAs and tax professionals must act quickly to understand how these updates affect their clients across industries.
Host TJ Sponsel is joined by Keith Habel, CPA/PFS, a shareholder at Honkamp, to discuss how manufacturing firms can navigate tax strategies in 2025.
Just days after the latest tax legislation—informally dubbed the “Big Beautiful Bill”—was signed into law, significant planning opportunities are already emerging. With provisions impacting bonus depreciation, Section 179 expensing, and the long-awaited fix to Section 174, CPA firms should begin evaluating client strategies now to ensure compliance and maximize benefit.
Host Dave McGuire and Jerry Hammel, CPA, break down the newly signed “Big Beautiful Bill”—including the return of 100% bonus depreciation and critical updates to Section 174—and what CPAs should do now to prepare their clients.
When Marketing Becomes a Growth Strategy
Welcome back to Let’s Talk Tax! In this episode, host TJ Sponsel is joined by Kelsey Brewer, MBA , the Chief Marketing Officer at McGuire Sponsel, for a deep dive into the evolution of marketing within the CPA industry. Kelsey discusses the changes in marketing strategies over recent years, emphasizing the importance of a coordinated and intentional approach. They explore how marketing is no longer an afterthought but a crucial part of a firm’s internal strategy and growth.
Kelsey also shares insights on the integration of marketing technology stacks like Salesforce and HubSpot, the balance of technical and relational messaging, and the necessity of consistency and buy-in across the firm. Whether you’re a marketing professional or a partner at a CPA firm, this episode is full of valuable insights for driving growth and building credibility in today’s dynamic landscape.
For more details, visit mcguiresponsel.com or connect with Kelsey directly.
Latest Let's Talk Tax Episodes
-
Alliance NetworkOctober 2, 2025
Rethinking Manufacturing: From Cash Flow Pain to Tax Opportunity
by TJ Sponsel & Justin GephartHosts TJ Sponsel and Justin Gephart delve into the evolving world of the manufacturing sector post-COVID-19, exploring supply chain shifts,...
-
Alliance NetworkSeptember 25, 2025
Why Data Might Be the Most Underrated Growth Tool in Your CPA Firm
by Jerry Hammel, CPA, & Justin GephartGuest host Jerry Hammel, CPA, and Justin Gephart dive into the evolving world of data management in CPA and consulting...
-
R&D Tax Credit ServicesSeptember 19, 2025
Rev. Proc. 2025-28 & Section G: R&D Credit Updates
by Dave McGuire, David Seibel, EA, & Garrett DuffyHost Dave McGuire sits down with R&D experts David Seibel, EA, and Garrett Duffy to unpack two major developments reshaping...



