When Marketing Becomes a Growth Strategy

Welcome back to Let’s Talk Tax! In this episode, host ⁠TJ Sponsel⁠ is joined by ⁠Kelsey Brewer, MBA⁠ , the Chief Marketing Officer at McGuire Sponsel, for a deep dive into the evolution of marketing within the CPA industry. Kelsey discusses the changes in marketing strategies over recent years, emphasizing the importance of a coordinated and intentional approach. They explore how marketing is no longer an afterthought but a crucial part of a firm’s internal strategy and growth.

Kelsey also shares insights on the integration of marketing technology stacks like Salesforce and HubSpot, the balance of technical and relational messaging, and the necessity of consistency and buy-in across the firm. Whether you’re a marketing professional or a partner at a CPA firm, this episode is full of valuable insights for driving growth and building credibility in today’s dynamic landscape.

For more details, visit ⁠mcguiresponsel.com⁠ or connect with ⁠Kelsey⁠ directly.