February 6, 2020

Client Snapshot

  • Alliance RV

    Elkhart, IN

  • Expansion

    Possibility of New RV Facility

  • Employment

    275 Jobs in Indiana

  • Expand

    Market Opportunities

  • Project Objective

    Economic Incentives & Procurement


Alliance RV Overview

Alliance RV is a self-started, fifth wheel/towable recreational vehicle company.  Alliance RV seeks to enter the fifth wheel/tow behind RV market, disrupting an industry that has been dominated by three large RV production companies based in and around Elkhart, IN.  Alliance RV plans to deliver high-quality products to meet growing recreational vehicle market demand.


EDGE Credit Case Study

The Alliance RV founders are well familiar with the recreational vehicle industry, with a combined 50+ years of experience.  The Alliance RV founders previously founded the Heartland RV company which was subsequently sold to major RV producer, Thor Industries.  Seeing an opportunity in the RV industry, especially in the fifth wheel, North American category, Alliance RV plans to use its significant experience as well as cutting edge technology to create an alternative option within the industry.

Alliance RV hired McGuire Sponsel to negotiate and procure economic incentives on their behalf in support of the company’s considered expansion/relocation.  McGuire Sponsel assisted Alliance RV with a financial analysis for multiple sites including Indiana and Michigan.  McGuire Sponsel negotiated and worked with the State of Indiana to procure tax credits and incentives to assist with the establishment of a new production operation in Elkhart, Indiana.  The company, with the guidance and collaboration of McGuire Sponsel’s Credits and Incentives team, requested and received Economic Development for a Growing Economy (EDGE) tax credits from the State of Indiana.  These incentives will support the recruitment of nearly 300 new employees planned by Alliance RV over the next 5 years.

  • $3,750,000

    EDGE Tax Credits

State and Local Incentives

EDGE Tax Credits $3,750,000
Total Incentives $