BOWLING GREEN, Ky. – Pink Lily today announced plans to expand its headquarters and fulfillment center in Bowling Green, including investments totaling more than $2 million expected to create 56 jobs. Pink Lily began operations as a Facebook Group in 2013 selling a limited selection of women’s boutique clothing and accessories to the Bowling Green market and has since grown into a $50 million e-commerce business.
McGuire Sponsel’s Location Advisory team helped facilitate Pink Lily’s expansion, working with the company to evaluate location alternatives and with the Cabinet of Kentucky Economic Development Finance Authority (KEDFA) and the City of Bowling Green to finalize an incentives package.
“Pink Lily is a true American success story, proving that a great idea and hard work can lead to amazing things,” said McGuire Sponsel Principal Steve Brunson. “As the company continues its tremendous momentum, we appreciate the opportunity to help maximize their investment.”
Since operations began in 2013, Pink Lily has grown to become a national e-commerce leader in boutique clothing. Their offerings have expanded from women’s and children’s clothing to include a custom design department where monogrammed items, embroidery, vinyl designs, and screen-printed shirts are available for order.
Custom orders have grown quickly, and Pink Lily will launch a spin-off site – LeisureTees.com – later this year. LeisureTees.com will specialize in graphic tees for men, women, and children.
“This expansion provides the additional space and employees necessary to meet the growing demand for Pink Lily products,” said Pink Lily President Chris Gerbig. “McGuire Sponsel was a valuable partner throughout the process, and we look forward to working together again as company growth continues.”
Pink Lily currently employs 45 people and will soon pass $50 million in total sales revenue. The company’s current fulfillment center ships over 1,000 products daily and has shipped over 1.5 million products since launching PinkLily.com in 2014. PinkLily.com sees an average of 25,000 visits per day.
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